Simulation of a color photo discolored under the Influence of Light (Ultraviolet rays).

Lightfastness

What is Lightfastness?

Lightfastness is the property of a dye that indicates the extent to which the dye is influenced by light (ultraviolet rays).
Some dyes undergo a chemical change under the influence of light that makes the colors lighter.

Photo prints and their Lightfastness

Most photos, such as those developed in chemical baths, fade after a few years. On this page we try to explain in a simple way why some prints discolor and how to prevent this. Dyes that do not discolor are called "Lightfast".

ISO standard 9706 = 200 years of Lightfastness

ISO 9706

As a result, an ISO standard was established out of necessity (ISO 9706).

This contains specifications to which photos must conform that can be used for at least 200 years under normal everyday conditions.

This norm is considered today by most museums and galleries as the standard.

The logo is the Infinite symbol in a blue circle, accompanied by the ISO 9706 identifier.

Fine Art Inkjet Papers from Hahnemühle and Canson with ISO 9706 standard

Hahnemühle & Canson Logo

In addition to ordinary photographic papers, producers of quality Photo Papers such as Hahnemühle and Canson sell a range of artistic Fine Art papers that meet the ISO 9706 standard. 

Authentic produces an extensive range with these papers. You can find them in ‘Diasec A la Carte’ and Photo Prints.

Elsewhere on this site they are designated by the ISO 9706 logo.

Solution: Epson ISO 9706 Inks and Printers

Epson is a manufacturer of printers with associated inks that both comply with ISO standard 9706.

You should therefore not only use ISO 9706 papers, you should also have ISO 9706 inks and printers.

AuthenticPhoto uses such ISO 9706 Inks and Printers. 

Diasec finishing in accordance with the ISO 9706 standard

Once the photo has been produced on ISO 9706 paper, it must also be finished to the same standard.

Diasec is the ideal adhesive product for the ISO 9706 standard. That is why Diasec is adopted as an ISO 9706 standard by world-famous image artists, museums and art galleries.

For gluing and presentation, do not use any products that contradict the ISO 9706 standard. Mounting photos with an adhesive that does not respect the ISO 9706 standard, for example.

Contact us

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Opening hours
Monday-Thursday 09:00-17:30h
Friday 09:00-16:00h
Address
Rue Saint-Bernard 9
1060 Brussels - Belgium

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Our responsibility does not stop at the file, but at the final result on the wall.

Privacy Policy

1. Identity & contact

Authentic Photo
Sint Bernardusstraat 9 & 19
1060 Brussels, Belgium
Email: ...
Phone: +32 2 542 87 78
CBE: [to be completed]

2. What data do we collect?

  • Email address — when you subscribe to our newsletter
  • Name and postal address — if you request a free discount card
  • Language preference — to communicate with you in the right language
  • Name, address and contact details — when placing an order

3. Why do we use your data?

  • Newsletter — visual inspiration, realisations and material insights (via Brevo/Sendinblue)
  • Discount card — a physical card with a unique discount code sent by post
  • Orders — production, delivery and customer service

4. Legal basis

  • Consent — for sending the newsletter (art. 6.1.a GDPR). You can withdraw your consent at any time.
  • Contractual necessity — for processing orders and sending the discount card (art. 6.1.b GDPR).

5. Sharing with third parties

We only share your data with processors strictly necessary for our services:

  • Brevo (Sendinblue) — sending emails and newsletters
  • Hosting provider — technical hosting of our website

We never sell or rent your data to third parties.

6. Retention periods

  • Newsletter — until you unsubscribe
  • Orders — 7 years (legal accounting obligation)
  • Discount card — maximum 1 year after the code expires

7. Your rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access your personal data
  • Rectification of inaccurate data
  • Erasure of your data
  • Data portability
  • Restriction of processing
  • Object to processing

You can exercise these rights by contacting us at ....

8. Filing a complaint

If you are not satisfied with how we handle your data, you can file a complaint with the Data Protection Authority (GBA):
Drukpersstraat 35, 1000 Brussels
www.dataprotectionauthority.be

9. Cookies

Our website uses only functional cookies necessary for the proper functioning of the site. We do not use tracking or marketing cookies.

10. Changes

We may update this privacy policy from time to time. The most recent version is always available on our website.

Last updated: March 2026